The advertising industry

Of course, event tourism brings with it a lot of marketing.
When there is an event, it needs to be advertised.

Let’s take, for example, the annual music festival
Coachella. This is big business, with visitors coming from worldwide to enjoy
seeing their favourite artists in sunny California aftermyevent . Like any festival, however,
it needs to be advertised. A lot of their marketing is digital – primarily
across Instagram and Twitter. However, this still costs money and people are
employed to do this across different levels: from the people who write the
Tweets to the staff at Twitter itself. Other marketing like posters, billboards
and so on have costs involved too. Whether it’s a page in a magazine or a
slogan on the side of a bus, event tourism undoubtedly has a massive impact on
the marketing industry.

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