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New PostErstellt: 03.06.06, 01:33     Betreff: Re: Kleine News

In yet another link we have shamlessly stolen from Kevin Melrose at The Great Curve, ENTERTAINMENT WEEKLY's long time reviewer Ken Tucker takes an unusually peevish public jab at Marvel for their no review copies policy:

After a couple of months of frustration, I figured, Why not share this with you and get it off my chest? I started this comic-book review spot on the EW.com website in the hope of offering guidance and opinions on every sort of mainstream or small-press comic book in a reasonably timely fashion — i.e., the week the book under scrutiny is published. It's worked out fine with publishers ranging from DC to Drawn & Quarterly, with one exception: Marvel. I've interviewed Charlie Huston for his Moon Knight writing gig, but I've written only one review of a single Marvel comic so far — the debut of Secret War — and that's only because an editor here scored a copy and loaned it to me (thanks, Nisha!). As for everything else Marvel, nada. The behemoth company doesn't seem interested enough in being covered by a general-interest magazine like EW to send out review copies. So, just wanted to tell you, if and when I review a Marvel comic, it'll be one that's either on the stands at the moment, or a back issue you can find at your local comic shop. Don't like that situation and want timely recommendations? Please bombard Marvel Comics. Thank you — and now, back to comics reviewing...

Tucker is, of course, referring to Marvel's long term lack of comp copies, a policy that is believed to originate right at the top, from Ike Perlmutter. The policy doesn't extend just to national entertainment magazines, of course -- in the past, editors were known to go begging for copies of their books, and the talent was also lucky to get comps of their titles.

We hear the policy towards talent has eased up a little, but the review copy policy -- along with the "no conventions" rule -- seems to remain in place. One would think that as a publicly held company, Marvel's top brass might want to revisit their policy towards two promotional methods that every other company in existence uses, but that does not seem to be the case.





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