MARVEL CHECKLIST

Vao · **SUPERBANANE** Moderator Beiträge: 5647

Actually, this is one of the few cases where the “sold out” PR is real. Iron Fist #1 was under-ordered because it was one of the few non-CW books launching, and retailers all over the country were actually selling out of it on the day it came out. Plus, we DID overprint it fairly heavily. I don’t have the exact numbers, but with the second printing I think we’re over 50K sold at this point, and retailers are still telling us they can’t keep it on the shelves.

Personally, it did better than I expected it to, because, you know… it’s Iron Fist. I’ll be happy if we make it to issue 16 just to beat John Byrne’s record.

http://blog.newsarama.com/2006/12/29/you-have-all-failed-in-your-responsibility/#comment-52665

And if you’re looking for an example of this being about actual demand, there were initially no plans to reprint issue 1 until the Director’s cut in February, but so many retailers flooded Marvel with requests for a second printing right away that it went back to press immediately.