MARVEL CHECKLIST

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[T]he book didn’t sell all that well, but the folks up here around the office all really adored it. So Brian came in for a meeting with us to see if we could figure out a strategy in which doing a follow-up would be commercially viable. Marvel President Bill Jemas suggested that all Brian needed to do was to not make the follow-up a MAX book, and that would take care of a lot of the problem (since many retailers stocked lightly on MAX titles because of concerns about the content and their local obscenity laws.) Bill was his typical strong-willed self in this assertion–but Brian refused to go for it. He felt that trying to do the kinds of stories he’d envisioned for THE HOOD in a non-MAX series would have neutered the concept. Now, realize, Brian didn’t have all that much going on for himself in the business at that moment, and this was the President of Marvel speaking to him. But he stood his ground for creative reasons–not belligerently, or disrespectfully, but in the position that such a decision would not allow him to do his best work. That showed a great deal of personal integrity.

Also mentioned in passing: A Punisher Vs. The Hood series that never happened…

http://marvel.com/blogs/Tom_Brevoort/entry/1067