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A live action motion picture was planned in the late 1980s. Marvel Comics had been interested in producing the film for several years due to the prior success of the Hulk television series. At the time Marvel Comics did not yet have the self-sustaining finances they have today to generate big budget films for their characters. Thus, they often sought out outside financial backers for various projects. The now bankrupt New World Pictures was one of the main studios used. Knowing that female characters were a harder sell on the big screen, Marvel Comics hired statuesque actress Brigitte Nielsen to pose for photos dressed in She-Hulk garb in order to give potential investors a visual idea of what can be done with the character. Brigitte had previously filmed a movie for Marvel Comics in 1985 (Red Sonja) and they felt she was the best candidate for the role. Not finding success with U.S. investors, Marvel took the photos to pitch the idea overseas to find little interest there as well. Alas the only real interest found were in comic book readers who discovered the photos printed in various magazines at the time.